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What format should a logo be for a client? PNG, SVG, PDF & EPS

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If you are new to logo designing, you’ll probably end up with several logo file formats and no clue what to do with them. But a good knowledge of the file formats is a part of designing a logo. To have an insight of logo file format and size is an essential part of a designer’s job.

You might be thinking that what’s the deal with a different file extension, and why can’t you use one image for everything. One of the biggest reasons is that image quality gets degraded on using a wrong file format. Logo Design understands that each file type has its functionality and advantages; and therefore recommends using different file format for different usage purpose.

Scroll down to learn more about what format should a logo be for a client:

1.PNG – Portable Network Graphic

PNG file format can be used for almost any digital purpose. They’re also useful if you need images with transparency, like logos to put the top of other images or on coloured backgrounds. The best thing about PNG format file is that if you compress and decompress the image’s size, it won’t degrade the quality of the image. This file format can display millions of colours, support transparent backgrounds and is easy-to-read and access. However, this file type is not recommended for print purpose. PNG files are used to put logos on websites and blogs, letterheads on Word or Google docs, presentations, social media profile and cover photos, online shops or platforms, and watermark. They are often used as the ideal choice for logos on websites like Mattys Catering Equipment, CBD Oil MN & Becasse.

2. SVG – Scalable Vector Graphic

SVG files are developed using mathematical formulas instead of individually coloured pixels on the page. Vector files are crisp and maintain quality, and are highly recommended for printing. SVG can be scaled to any size without loss of image quality. Vector file format is small in size as compared to PNG or JPG. It has web-friendly XML language and is editable on design software like Adobe Illustrator. The SVG file format supports transparent backgrounds. SVG files are used to put logos on print materials like business cards, posters, clothing, stickers and labels.

3. EPS – Encapsulated PostScript

The EPS file format is a graphic format for vector-based images in Adobe Illustrator. It is used for printing and editing purposes, and is commonly referred to as ‘working files’ or ‘master files’. EPS is easily scalable for print and editable on design software like Adobe Illustrator or Photoshop. These files can be in vector file format, and support transparent backgrounds. EPS files are used to put logos on Print materials, stickers and labels, soccer, sport accessories and clothing.

4. PDF – Portable Document Format

 PDF files format is developed by Adobe. They’re majorly used for document purposes, but can also be used to share images, including logos. PDF are easy-to-read file format, support transparent backgrounds and are easy to share. Formatting stays the same on every device with PDF files. PDF files are used to put logos on print materials like business cards, posters, stickers, and more.

Summing Up

If you are unaware of the correct file choices, chances are all of your efforts to create a logo will go waste. Many logo files are either in vector format or raster format. Vector files enable designers to scale up an image to any extent without damaging the quality, whereas you cannot scale up an image too high in Raster format because they are pixel-based. If you’re not a professional designer, you’ll mostly be handling PNGs or JPGs to display your logo in web settings. But don’t forget the advantages of PDF, EPS, and SVG files because they allow you to create other formats from them.

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